Should China LED TVs Be Plastered Everywhere Online?

A lot of people are talking about China as being the biggest manufacturer of LED TVs. It's a great country with a huge economy and doing a lot of things right. I'm sure there are some other things it is doing wrong, but let's focus on one of its strengths: manufacturing. As you know, these TV sets have become big business in China. It is a fact that there are lots of Chinese manufacturers producing them, and they all have their own brand names.

Some of the names are a well known household name. For example, they make the infamous Panasonic. The Sony Corporation also has a plant in China. There are other brands, but those two should give you a good place to start. When it comes to brand names, though, you can't be too careful.

A company called LeEco is making a lot of waves in the electronics field. They have recently created a big buzz by selling an innovative LCD TV. What makes this company's name so interesting is the fact that it is completely made in China, and yet it is sold outside of China.

Why did they sell it outside of China? It is because LeEco's brand name is popular in other markets, especially in Europe, so when they started selling this TV in China, they decided to simply place their brand name on it instead of using the whole "led" thing. It is a smart move, and they look like they could be very successful with this.

Does this mean that every LeEco TV will be sold with its own company name? Not necessarily. What it does mean is that they have the freedom to create a product that has any brand name on it. This has led to an interesting trend. If LeEco releases a TV and then markets it outside of China, are they going to be able to trademark the company name and force consumers to buy it under their brand name?

Some people are worried that they won't be able to do this. The concern is simply unfounded. What happens if a consumer in Germany decides that he or she wants to buy a LeEco branded TV? Well, if LeEco's brand name already exists in Germany, and Germany doesn't have a law that prohibits manufacturers from using it, then they would be able to market it. The same would go if the brand name was to be "plagiarized" by another company.

Of course, not everything is as it should be in the world today. Companies should be careful what they put on their products. But, you have to ask yourself; do consumers really care? In most cases, no. We're used to commercials that make us angry with them for being so ineffective. However, if someone releases a TV that is actually very good, that features some very attractive colors, and a very attractive package, then consumers will likely flock to stores to purchase them.

So, I ask again; does it really matter if you trademark your product? At the end of the day, it all boils down to you, the manufacturer. If you feel that it would be beneficial for you to do so, then by all means do it. If your main goal is to protect your brand name and the financial future of your business, then you probably don't need to do it. However, if your main goal is to please your customers and to introduce great new products, then it may be a smart move for you.